{"id":6494,"date":"2020-05-06T07:47:08","date_gmt":"2020-05-06T07:47:08","guid":{"rendered":"https:\/\/www.synergita.com\/blog\/?p=6494"},"modified":"2020-05-06T07:47:08","modified_gmt":"2020-05-06T07:47:08","slug":"measure-what-matters-book-review-and-summary","status":"publish","type":"post","link":"https:\/\/newtest.synergita.com\/blog\/measure-what-matters-book-review-and-summary\/","title":{"rendered":"A Glimpse into The World\u2019s Best Guide to OKR"},"content":{"rendered":"

<\/p>\n

<\/p>\n\n\n

\n\n\u201cMeasure What Matters\u201d is an interesting read for individuals with strong determination and goals that they think to be out-of-reach. John Doerr presents a revolutionary goal-setting protocol to organizations and also start-ups that have planned to build the ladder to the sky. The venture capitalist has introduced Andy Grove\u2019s legacy to more than fifty companies and is continuing to do so. John Doerr is not the only person to spread the word about the novel method but all the Intel and Google alumni implement and suggest the techniques in the companies they move to.  \n\n<\/p>\n\n\n\n

\u201cMeasure What Matters will transform your approach to setting goals for yourself and your organization. Whether you are in a small startup, or large global company, John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment.\u201d<\/em>  <\/p>\n\n\n\n

\u2014Mellody Hobson, president of Ariel Investments<\/em>  <\/p>\n\n\n\n

OKR \u2013 the Swiss Army knife of Goals Management  <\/h3>\n\n\n\n

John Doerr carried the result-driven approach, OKR, and introduced it to many top companies and also start-ups that were destined to become the most profitable company. OKR <\/a>is the abbreviated form of \u2018Objectives and Key Results,\u2019 which changed the fate of the then start-up Google in 1999. John Doerr delivered a presentation to the google team, which Larry Page appreciates in his foreword to the book, on OKR and the significance of implementing it. But again, John Doerr makes it clear that OKR ought to be blended with \u2018sound judgment, strong leadership, or a creative workplace culture\u2019 to achieve success.  <\/p>\n\n\n\n

Objectives are what has to be done and key results are how it has to be done. Key Results should be numerically defined to measure progress and realize the goals. The 1999 presentation to Google defines OKR as \u201ca management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization.\u201d The objective of Google to create 10 billion dollars revenue at its beginning stage makes the readers\u2019 jaw drop. The objective could have seemed almost impossible and too ambitious for a start-up at that time, but they have achieved it.  <\/p>\n\n\n\n

The objective of Google: To organize the world\u2019s information and make universally accessible and useful. Larry Page and Sergey Brin, who were greatly influenced by the OKR system, determined the key results and were consistent in their progress. The book is filled with case studies of Google, Intel\u2019s Operation Crush, Adobe, YouTube, Bill and Melinda Gates Foundation, and MyFitnessPal. Many ambitious and outcome-oriented organizations benefitted from OKR, and those organizations also include, AOL, Dropbox, LinkedIn, Oracle, Slack, Spotify, Twitter, Anheuser-Busch, BMW, Disney, Exxon, and Samsung.<\/p>\n\n\n\n

HANDPICKED RELATED LINKS:<\/strong> <\/p>\n\n\n\n